Why:  All in all, pomade is the best all-round option for most styles given that it offers both hold and shine, giving you a product which can give a different appearance depending on how you apply it.

How: Rub and emulsify into your hands. When the product is spread evenly into your hands, transfer the product into the roots of your hair. Once you've targeted the roots, slash and fold your hair until you have the style you want.  

How Much To Use: 

There is no "go to" or "one size fits all" method when it comes to pomades. Every doo is working with different amounts and types of hair.  

So, the best advice we can offer is this: If you hair is long enough to style with a comb in the first place, then start with a nickel-sized amount. 

If you use too much: Overdoing pomade can make your hair shiny and leads to flat hair. It can also feel heavy on your head.

If you use too little: Your hair may lose its hold and droop.