Why: Fragrances are a great product for personal style. A good fragrance can make you feel more attractive and confident, which helps you appear that way to those around you. .
Apply right after you shower onto dry skin.
The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb. Completely dry your skin and then spray.
Hold the spray bottle 3–6 inches from your body.
If you hold the bottle any closer you risk over-applying; any further and you will likely under-apply.
Apply cologne to heated areas of your body.
The heat helps diffuse the scent throughout the day and allows it to meld with your body chemistry to develop your signature scent. Heated areas include your neck, chest, pulse points, forearms or inner elbows.
How Much To Use:
Start with a light application.
If you are new to using fragrances do not apply cologne to all of the aforementioned heated body areas. Choose one area and start with one spray. If you notice that your scent fades quickly, choose another area and spray the fragrance there next time you apply. You might want to ask the opinion of a close friend or family member if the application is appropriate, as you can become nose-blind to scents you often wear.
Re-apply if needed.
Depending on the type of cologne you buy, you may need to re-apply — especially if you are going out in the evening. When doing so, simply dab a little onto your pulse points.
If you use too much: You'll be "that guy"
If you use too little: Might have a bad day.